To Blog or Not to Blog… That is the question

Not one more thing to write!!  Articles, e-mails, proposals – and now, blogs!!!  Remember the days when you spent so much time on the phone, that when you came home the LAST thing you wanted to do was to talk to someone on the phone!!!

My computer is fast becoming my friend and my nemesis. I’m not a great writer. I make lots of spelling errors and my brain runs way faster than my fingers! So when Gary, my husband and business partner asked that I write 2 blog entries each week on top of a self-imposed article each month AND the plethora of e-mails that I pen each day, my fingers cried for relief.  What’s the value, who cares what I have to say, and why oh why would I want this stuff on the web for eternity?!?!

What’s the value?  Increased visibility.  As a consultant and coach, our business thrives on being seen!  Being seen in a positive light. Being seen as the company that we are, a great company that helps people accelerate their business growth, while maintaining perspective on life.  Can I nail down a monetary value of a $1000 or $100,000?  Nope – for me, Blogging is too young to know exactly where it will go.

Who cares? Not sure yet. Again, I think Blogging is too young, but perhaps people who are looking for some great feedback and advice on their business/life will.  Most of the stuff on Blogs is relevant to a few people.  Much of it is opinion, assumption and assertions. Certainly, I would be wary of believing that much of it is fact. Like everything else on the web, be aware of the source of the data!

And Why Would I want this Stuff on the Web for Eternity??  Now there you have me.  I don’t.  I’m sure it will make for interesting political campaigns 5 years from now, when the new media searches archive.com’s wayback machine and dredges old blogs from today for candidates, their positions, or what others said about them.  Imagine all the wonderful things you did in high school and college, when the logical/rational part of your brain wasn’t totally developed and you did stupid stuff… Imagine that, immortalized in bits and bytes!!!  Today, e-mail is searched, subpoenaed, owned by your company, requested by newspapers and then taken out of context, blown out of proportion or used in court! The going advice for e-mail is … Don't send ANYTHING in an e-mail that you wouldn’t want on the front page of the New York Times!!!  I think the same goes for blog content – a little discretion here could go a looonnnnggg way.

So for now… I’ll blog… But I’ll blog with a bit of care!

Thursday, February 9th, 2006 Article Archive, Business Insights, Marketing

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