Ram Charan: Managing Your Business in a Downturn
We really like Ram Charan’s work and style – good, structurally sound common sense. In Fortune magazine, February 18, 2008, there is an excellent recession-related article by Ram on Page 54 (now online).
His four key topics:
- Keep building.
- Communicate intensively.
- Evaluate your customers.
- Just say no to across-the-board cuts.
Fortune also has an accompanying video interview of Ram.
