Process Improvement
Sustainability as Competitive Advantage
Interested in sustainability? Then call the MIT Sloan Management Review, fall 2009 issue, a page turner – it includes a special report on sustainability and competitive advantage. Even better, an expanded special report is available, online, for free, thanks to sponsorship from SAS.
This report draws from in-depth interviews with more than 50 sustainability thought leaders and corporate CEOs around the world, including General Electric, Unilever, Nike, Royal Dutch Shell, Interface and BP. Shaped by the findings from those interviews, 1500 corporate executives and managers were surveyed about their perspectives on the intersection of sustainability and business strategy. Choose summary PDF or full E-Zine report (with PDF available within report – choose “Download” from the toolbar.)
Pundits interviewed in the print issue include Amory Lovins, Henry Mintzberg, Peter Schwartz, and Interface CEO, Ray Anderson. Online, you can also hear from John R. Ehrenfeld, Peter Senge and others…
© 2009 Gary Ralston
GeekNotes: Remote Collaboration from a Home Office
Today, a colleague in private practice asked a very timely question about collaborating from a home office:
My partner and I are looking at expanding our telephone coaching practice and would like to find some screen sharing and collaboration tools…. What are you using these days to coach / consult at a distance?
More and more, our globe-spanning customers need to collaborate from a residence or on the road. They do so to be more productive, to support balance between life and work, to access new markets, and to reduce the number of climate-heating airline flights they are responsible for. While collaboration tools have advanced and become more reliable, some of the basic services – voice, cellphone and Internet connections – are not. Further, today’s executives face many of these IT challenges on their own.
This summer we have conducted remote meetings with clients and colleagues who were participating from their offices and homes in Brazil, France, Switzerland, Canada and the US. We have hosted meetings from our own home office, in hotels, airport lounges and coffee shops, and on occasion, stuck in a rental car. In almost all cases, at least one attendee was relying on residential-grade broadband, Voice over IP (VoIP) or “found” WIFI access, and a few key tools.
If you plan to RELY on remote collaboration, it will take a bit more than the typical home network, but it can be done. Here are some observations about what works for us, in our home office or on the road, when conducting remote business meetings:
Make sure your voice connection is bombproof (or have a plan B)
VoIP. Cellular Phones. Skype. Compared to the Plain Old Telephone System (POTS lines), the new tools of voice communication can be, well, moody. Yes, you can save a bundle. Yes, you have many more features. Yes, you can make phone calls from far-off places. No, you cannot count on them. So what do you do?
- Use a high-quality telephone conference bridge. If all your other technology fails, as long as the voice bridge is up, and you circulated documents ahead of time, the meeting will continue.
- Look for an unlimited monthly plan, with optional per-minute fees for toll-free callers. Don’t over- or under-pay, and see if you can find one that complements your screen-sharing meeting application. Dedicated conference bridges, with live operators and per-minute, per-caller charges for access are very reliable, but in my opinion, overpriced – especially for their toll-free options. Now that almost all business users have near-unlimited long distance calling plans in their region, toll-free numbers are of most use to the traveler dialing from a hotel phone.
- Free bridges make you pay. On the other end of the spectrum, there are now many free conference bridges that are simply awful, in my experience. Skype, Gatherplace and GoToMeeting all bundle a version of freeconferencecall.com as bridges in with their entry-level offering. Meaning no disrespect, I have never had an incident-free meeting with them.
- When we are providing the bridge, we use either AT&T Callvantage for three-way meetings, or GatherPlace Premium for larger ones. Both offer unlimited calling as part of their package for about $40 / month / concurrent meeting.
Consider TWO broadband connections at home – NOT overkill
Our home town, Columbus, Ohio, was an early market for Time Warner’s broadband over Cable. As a result, we are seeing how a cable system ages in a neighborhood, and it isn’t pretty. In fact, over the past 10 years, we’ve seen both Cable and DSL broadband suffer significant disruptions. In 2007, for instance, our business-class cable service was unreliable for 6 months. It was JUST fixed, when our DSL line quit for a week. So unless you can get a new Fiber-Optic connection to your home, there are two reasons to have BOTH a Cable and a DSL connection in your house:
- When (not if) one service goes down, you can switch to the other.
- Video, screen-sharing and file downloads can interfere with Voice over IP (VoIP) – and remember, we need a bombproof voice connection.
- Isolate VoIP from other services. We have chosen AT&T’s CallVantage VoIP service because it sounds great, and has great long distance plans. Still, we put the adapter on its own DSL modem. We put all other computers, video and screen-sharing on our other cablemodem connection.
- Competing for bandwidth. If you have teens or power users, you have yet another reason: iTunes video downloads and bit torrents. They download whole seasons of a show at once – a 2 to 5 Gigabyte package – and trash your remote meeting in the process. (Remember when kids just wanted a car? Now they need their own cable modem! Sigh.)
- Tip: Let the VoIP adapter control your bandwidth. If you use a VoIP adapter, look for instructions to hook the VoIP adapter up BEFORE your home router, like this:
[Cable or DSL Modem] <–> [VoIP Adapter] <– >[Router] <–> [Computers]
If you are the outsider, use the tools the client uses
Since we are the “outsiders” in our clients’ worlds, we must use what they do. That means I can be contacted through (big breath):Â AOL, MSN, Yahoo, Google, Skype, SMS, ICQ, Jabber, E-Mail, Facebook, Linked-In, Myspace, Cellular Phone, Telephone and Fax, and work with you using PPTP, IPSEC and Cisco VPN, Polycom, WebEx, GoToMeeting, Acrobat Connect, GatherPlace, Xerox Docushare, eRooms, Basecamp, several flavors of Microsoft’s collaboration tools (they really should stop re-branding the stuff!)Â and some more I can’t recall just at the moment.
This is a drag. Someone, hurry up and unify this stuff so we all can use whatever client we wish and not have to know (or pay for!) all these nearly-almost-but-not-quite-the-same services designed to lock us in.
The reality is that established corporations have policies about what they will and will not allow on their networks. They also choose by the reliability of the products, and these days, that means the service provider has invested intensively in a global network of servers in the hope that all participants get uninterrupted connection.
- My top enterprise-grade screen-sharing and presentation choices: WebEx (now owned by Cisco Systems) or GoToMeeting (from Citrix.com – a really smart company).
- Some of my colleagues speak highly of Microsoft LiveMeeting, but I don’t see a way for small businesses and workgroups to affordably adopt it, in comparison to the competition.
- I can’t recommend Adobe Acrobat Connect. Some may love it, but for me, it has frustrated and disappointed too often.
If you are the host, use what is compatible with your client’s platform – and screen size!
Being a good host means making your participants change as little about their computing environment as possible. Macs are now experiencing double-digit market growth, and are making ground in corporations. Linux is much more uncommon as a desktop, but it is out there. I don’t know anyone currently screen-sharing on their phone’s browser, but the technology exists, and I BET it might be possible on Apple’s iPhone. Bottom line: If any of your customers use another platform, then choose a solution that works for them, too.
- Know your roles. Each application may have a slightly different label, but the roles are:
- Host – you set up the meeting;
- Presenter – you display your screen;
- Participant – you view a Presenter’s screen.
- Not everyone needs to host or present. Many tools allow you to pass the role of presenter around, but NOT for all platforms. If your customers will ONLY watch YOUR screen, it is enough that the solution offer them a “Participant” – often a simple Java client in a web browser.
That said, when Ann and I collaborate with clients, we often reverse roles and have them work on their own files while we observe their screen. For our practice, we insist the solutions we use offer cross-platform Presenter as an option. Webex and GatherPlace work well, offering Mac and Linux Host, Presenter and Participant. GoToMeeting limits Macs to a participant role at this time. [Update 2009-4-29: GoToMeeting now works with Macs, although we haven't had the best of luck with the new Mac client.] Here’s a great comparison chart at GatherPlace.net. (Disclosure: We are in the referral program for GatherPlace.)
Tip: Be aware of your screen size when presenting. That new 2560 x x1600 monitor looks drop-dead gorgeous on your desk, but when you go to present that report with WebEx, you run into a problem: Your participants (those with smaller monitors) might only see the top-left corner of the document, or get seasick scrolling around to see the whole of the presentation. And remember that guy on the iPhone? 480×320? Fahgeddaboutit!!! Screen-sharing software has a ‘fit-to-window’ function, but it might be better for you to reduce your monitor’s resolution for a more consistent experience. (Photo Credit – Apple, Inc.)
- Tip: Watch your own presentation. At times, Ann and I will connect to our own meeting with a second computer just so we can have immediate feedback about our participant’s experience, and catch a stalled session before the participants even have a chance to notice.
Mix and Match for your needs and your budget
- Don’t buy more seats than you need. You can often add additional seats online, instantly, on the rare occasion you need them. For instance, we rarely have more than 5 computers in a meeting, even when we have 15 or 20 attendees – most people share a single connection in a board room.
- If you will need to conduct more than one meeting at the same time, buy concurrent meeting rooms. Ann and I cover this by having one meeting room with WebEx, and one with GatherPlace, but we could easily and affordably add a room to either service.
- In order of affordability (one year of operation):
- Gatherplace.net (Choose Premium for Screen Sharing and decent Telephone Bridge)
- GoToMeeting.com (Great screen sharing; weaker cross-platform support.)
- WebEx. Screen-sharing is great. I wouldn’t use their telephone bridge or any other features – you will end up with a surprisingly large bill.
Audio: How you sound is even MORE important in a remote meeting
Radio personalities and podcasters count upon the right microphone and studio environment to create a more intimate, right-there experience for the listener. Indie film producers also know that great audio can make weak video ‘look’ better. With a little care, you can increase both clarity and impact of what you say in remote meetings.
- Record yourself. Few go to the trouble of recording how they sound on their cellphone, bluetooth headset or computer microphone. At the very least, call and leave a voicemail on your own office system (not a cellphone).
- Get a decent phone. Some 2.4 GHz cordless phones interfere with your WIFI connection (try 5.8 GHz models). Some phones interact poorly with VoIP and cheap conference bridges and trash your voice. Some phones just sound bad. We use Uniden cordless phones at present, and like them.
- Get a headset with a noise-canceling microphone. Plantronics, HelloDirect, Sennheiser and Logitech all make decent noise-canceling headsets for any common device or phone. I frequently get positive comments about voice quality when I’m using my Andrea headset, which was designed for voice recognition software.
- Bluetooth headsets and speakerphones usually suck. If you are NOT in the main conference room, avoid speakerphones if at all possible. If you must, ClearOne makes decent portable speakerphones for your computer. Likewise, Bluetooth headsets are a work in progress. Ann has gone through many supposedly top-of-the-line Bluetooth devices. I own one of the best noise canceling headsets currently on the market – the Aliph Jawbone. I can talk in normal tones 6 feet from a running lawnmower, yet Ann can’t stand the tinny, digitized sound when I’m in a quiet room. There you go.
- Just say no to background noise. Background noise is a double-whammy – you sound bad in the meeting, and you end up SHOUTING WHEN YOU DON’T HAVE TO. Stuck in a noisy location? Use the MUTE button on your phone to give relief to the other participants until you need to speak (from the background noise, that is!). If it is comfortable enough, consider sitting in your parked car – a virtual sound booth on wheels!
- Get your nose out of the mic! Okay, everyone knows what I’m talking about – the rumbling downdraft we hear when you exhale through your nose or mouth onto your microphone. Position your mic at the corner of your mouth, out of the ‘wind’!
Video: I’m ready for my close-up, Mr. DeMille…
I like video in my remote meetings. I think it adds an important element of presence, and a dimension of communication that minimizes misunderstanding. However, it can make things MUCH more complex.
- Start small. If you plan to experiment with video, Skype video is very good, easy, and free. Logitech provides decent external webcams. Pay a little more for their high-end models to get better optics. All recent Apple computers have excellent little webcams built in. WebEx offers good presenter video, and now offers a panel of up to 6 locations at the same time in even their basic product. Most of the instant messaging services offer video, but they can be a pain to configure. Polycom provides GREAT multipoint videoconferencing, but suffers from even more demanding network and firewall setup requirements.
Set the stage. Most workspaces are designed to light your work, and not you, so out of the box, most people look ghastly, if the face can be seen at all. (Think: videos of informants on a current events expose…) A professional who chooses to use video often should really re-think their office, furniture, lighting, wardrobe and background so they can send a presentable image. A doorway or a window in the camera’s line of sight can alternatively distract and blow out the image. New video software offers the option to put in virtual backdrops, but again, this requires even more control of lighting and camera vibration. Or, you can get a pop-up backdrop, as seen here. For an EXCELLENT, accessible introduction to making your cheapo-webcam look great, visit this article at Strobist. (Photo Credit: David – strobist.blogspot.com)- Stay tuned for TelePresence. You like Skype Video? Have between US $50,000 and $500,000 to invest per location? (I wish I were kidding…) Check out the latest telepresence suites from Cisco, HP and Polycom.
Bringing it all home
So yes, it is possible to achieve great remote collaboration on a budget, but it requires a whole new suite of products, services, choices, skills and sensitivities. Start with the premise of a bombproof voice connection and reliable telephone bridge. Add redundant Internet service, then select a remote collaboration tool compatible with your colleague’s environment, and with a reputation for reliability. Tune up your audio quality, and add properly-lit video when all else is solid.
Hard work? Sure it is. But when it all comes together, we’ll be more productive, form better remote relationships, and hopefully do it with fewer carbon-spewing airline flights! See you online…
Taking Strategic Daily Action
Joe, the executive, (not his real name) confided in me: “A year since I started, and I’ve been assimilated. I’m now part of the problem I was hired to solve.”
His plight – dealing with an almost overwhelming amount of operational detail, while trying at the same time to effect strategic change – is not unique. Even when executives know they need to keep their eye on the business goals one to three years out, they struggle to connect their priorities this quarter, this month, this week, and today, to the long-term goal.
Once we have helped the organization develop a sound business strategy and goal, our role changes to one of implementation coach. Now, Joe, an experienced executive, really does know what to do. Our role as a a thought partner is to help interrupt the immediate demands on him. We instituted a brief Shape of the Week meeting every Friday. Conducted using Skype video and screen-sharing, the goal of the meeting is to help Joe review and sequence the key priorities to act upon in the upcoming week to best build momentum toward the three-year business goal.
Example topics of discussion:
- Capacity for Accelerated Growth – of the people you need to bring on board in order to fuel growth, in what sequence should you hire to both produce cashflow, this quarter, and momentum, long-term? Are you hiring builders and not maintainers where your strategy calls for new growth or significant change? (see our post Oct 29, 2004 for more…)
- Management Capacity – What changes in your managers will increase their capacity to manage, and thus, give you more capacity? How effectively do they mentor to grow productivity in their own people?
- Critical Decisions – What decisions about the next quarter and the next year need to be made, now, so that they do not become crises when the moment of action arrives? (With Digital Decision-Making, effective decisions can be made well in advance of the point of action.)
- Emerging Market Trends and Discontinuities – What is your future scan turning up? What is your Plan ‘B’ for trends and potential disrupts to either your industry or your business model?
- Culling for Growth – If your strategy calls for a change in the future, what should you stop doing? Why? When? How?
My broad recommendation for leaders and executives is to create your own planning discipline – a breathing space, a thought partner, a walk in the park – for getting above the daily demands and making the upcoming week count in the journey to your strategic goal.
Our next Managerial Moment of Truth workshop is November 8, 2007
In a nutshell, The Managerial Moment of Truth (MMOT) is a book and workshop for managers and leaders who face tough, candid conversations with colleagues, suppliers and employees, but don’t have the tools to increase the odds of productive, win-win outcomes.
“Bold, important, groundbreaking. This is the most important book you’ll read as a business manager and coach. You’ll learn a powerful and simple four-step method to shift your organizational culture to one of truth telling and empowerment. Your employees will thank you and your customers will thank them.”
– Patricia Seybold, author of Customers.com and The Customer Revolution
We were delighted to hear that IBM China trained their HR professionals in the MMOT for application in their executive fast-track program. This truly is an essential tool for effective management.
New in this class: We have included an hour of personal coaching post-course. You can plan for upcoming “moments of truth” in the class, prebrief with one of us, conduct a Managerial Moment of Truth, then debrief the session for even deeper learning.
Ann and I will be offering the workshop at the Dublin Chamber of Commerce here in Columbus, OH. Chamber of Commerce members (any chamber) are elegible for a $40 discount. Graduates are welcome to audit the program at a reduced rate. Space is limited to 20 seats.
To find out more, check out the MMOT blog post, below, and visit our MMOT page on our website, here.
For 4 weeks each year, double-check your calendars – AND your business processes!
From the department of unintended consequences…
It's old news, now, that the US and Canada are shifting daylight savings time, for some good reasons, such as reducing carbon emissions. However, we are also introducing uncertainty into many scheduled, measured, coordinated and logged events for 4 weeks per year for the next few years.
From Verizon Wireless's announcement…
With the passage of the Energy Policy Act of 2005, the United States government has established changes to the duration of Daylight Saving Time (DST). Beginning in 2007, DST will now remain in effect each year between the second (2nd) Sunday of March until the first (1st) Sunday of November (e.g., March 11, 2007 through November 4, 2007).
While this change primarily impacts the United States and Canada, it also impacts any users who interact with or send calendar invitations or who are dependent upon date/time calculations with companies and persons within the United States or Canada.
What struck me about this change was the enormous potential for disrupt this presents for businesses who count on knowing what time it is, here and now, related to there. The old pattern of daylight savings time is embedded in millions of electronic devices. In adjusting to the change here, we considered our routers, servers, desktop computers and cellphones (some with TWO patches), GPS units, and any other devices where we count upon accurate logging of now (electronic transactions, phone calls, instant messages, network logs, security camera time stamps, etc.). I wonder at the potential for serious unintended consequences at hospitals, in manufacturing, in air transport, etc.
Also significant in Verizon Wireless's advisory was the fact that you must patch technology in a cascade sequence – from server to desktop to synchronized mobile device – or you risk introducing even more disrupt.
Yet we don't just have ourselves to worry about. We schedule with other businesses and individuals. They all must get their patches applied, and in the right order, so that our calendar and theirs, on servers, computers and phones, agree.
Three pieces of advice – two tactical and one strategic:
- When creating appointments in the “uncertainty zone”, (the two weeks following the second Sunday in March, and the two weeks prior to the first Sunday in November) type the agreed-upon time into the appointment title, and recommend the same for your staff and colleagues – especially those abroad with whom you work. Create an annual recurring reminder so you can remember to do this in October, and next year, as well. That way, if some person or device in the chain slips up, and the 10 am meeting suddenly shifts to 9 or 11 am, you'll have a way to know.
- If you don't already, confirm your appointments by phone the day before.
- Ask your operations, production, security, finance and IT leaders to double-check their processes to ensure that all mission-critical time-keeping hardware, software and firmware has been tested, and if necessary, upgraded or compensated for.
In the following weeks, the unintended short-term costs of this change will become apparent – time will tell.
The Managerial Moment of Truth
New course in improving organizational performance is missing link for business leaders and managers
Our capacity to have truthful, effective discussions at all levels defines our organization to our employees, suppliers and customers. The capacity for honest, direct conversation fuels our success, and when it is in short supply, can lead to erroneous decisions, diminished performance, strained relations and missed objectives.
Every day in our practice, we see business leaders and their managers tested with opportunities, large and small, for direct conversations to improve performance. Too often, they falter – it is just too difficult, and too risky, to say what they need to. From departments of huge multinational firms, to partners of the smallest startups, managers are (and need to be) asking: Is there an easier, better way to talk candidly about the stuff that is critical to our success?
This crucial question is at the heart of a course developed first for Blue Shield of California, called: The Managerial Moment of Truth (MMOT). Created by organizational consultant and bestselling author, Robert Fritz, and proven in practice by Bruce Bodaken, CEO at Blue Shield, the course is now available to the public. Ann and I have been very fortunate – we were introduced, during program development, almost a year ago, to the principles found in the course and were the first to present the new training. Here’s an inside look at what we are finding.
For the manager, A Managerial Moment of Truth (MMOT for short) begins with two parts: Recognition and Decision.
- It starts the moment we realize that the result is not what we expected. The outcome can be worse than expected, or much better than expected, but there is clearly a difference that matters.
- It continues with the very next decision we make: Do we, as manager or leader, decide to open up a discussion to address the discrepancy, or do we turn away from a priceless opportunity to strengthen our organization?
About that “priceless” opportunity – if we can address the difference, change behaviors and learn from the situation, we increase productivity and move closer to the results we, and the organization, want. But since managers often turn away from these opportunities at step 2, we must ask the next question: Why?
Frequently, as managers we don’t bring up the issue when it first arises because we don’t want to stir up emotional conflict – will giving accurate feedback regarding performance hurt the employee’s feelings? Will it (further) demotivate the employee? Will they react badly, leading to increased conflict or retaliation? Few managers seek out conflict, so the path of least resistance is to put the discussion off.
Another common reason we don’t promptly move to discuss such situations is that we speculate. In the training, Fritz brings up an excellent point to consider:
“When you think you know the answer to something, do you ask a question?
As human beings we create theories to explain the unknown. A better approach is to really ask questions about what we don’t know. When we speculate, we think we know what we actually don’t know.”
Whatever the exact reasons, the outcome is the same: a person or group misses the information and feedback they need to improve performance – they can’t change what they don’t know about.
The Managerial Moment of Truth course presents a real alternative for leaders and managers. Helena Hörnebrant, an organizational consultant at Sigma Exallon Sweden, reported the following results from her course participants:
“Two of the top managers said ‘Finally I’ve got tools for my everyday situations. All other management methods just tell you to deal with issues immediately but not how – but the MMOT method really gives me tools to act and help in situations which I normally don’t know how to handle’.”
Our own clients really like the MMOT. As Ann observed:
“It gives them a way to think about and structure a successful conversation about difficult stuff – invaluable for successful implementation. We have seen people starting to use the MMOT very quickly and in crisis situations, picking it up, working with it. We conducted the first Managerial Moment of Truth 6-hour course over two days. Two of our participants, after the first day, leapt in and actually handled a tough MMOT with a problem employee.”
Another client took the opportunity the day after the course to dig into why their management meetings were so very unproductive. They used the techniques from the course, including analysis of design and execution issues. The three managers sent each other e-mails documenting their learning and action plans. The following meeting was significantly better. All participants were well prepared. The team stayed away from off-topic discussion and unnecessary detail. Instead of blaming, individuals took accountability for their results – both good and bad.
There is a real complement between doing a business strategy and participating in the Managerial Moment of Truth training. After an MMOT program, our managers and leaders are more likely to succeed in implementing the changes required by the business strategy. They have the tools with which to study reality, to diagnose problems, and to frame, discuss and implement lasting solutions. The MMOT course helps the business strategies succeed as never before.
Fritz and Bodaken’s excellent book, The Managerial Moment of Truth (Free Press), comes with the training materials. The book, itself, was rated by BusinessWeek as among the “Best Business Books of 2006″. It is available in hardcover and Kindle editions from Amazon.com and all major booksellers, as well as in eBook (pdf) at simonsays.com.
Please contact Ann or Gary Ralston to learn more about the course, and to see if it is right for your management team.
About the Authors: Ann and Gary Ralston founded Ralston Consulting Inc. in 1997 to help business owners and leaders accelerate profitable growth in their organizations. They serve emerging and middle market companies across North America, from divisions of Fortune 500 firms to start-ups and family-owned businesses. They can be reached at info@ralstonconsulting.com, 614-761-1841, or www.ralstonconsulting.com.
Innovation – The Toyota Way
One million ideas a year. A culture of innovation. An intrinsic belief that good enough never is. Matthew May, a longtime Toyota business partner, shows you how Toyota’s principles and practices will help you engage your creative spirit and bring elegant solutions to your work and life.
This fast-reading article is based upon the book: The Elegant Solution: Toyota’s Formula for Mastering Innovation, by Matthew E. May and Kevin Roberts.
Yet another gem from ChangeThis.com – download here.
NOT for kids, only…
Discover how Pixar produces hit movies!
Teens go Behind the Scenes with Pixar’s Ralph Eggleston at this incredible, deep, website produced by the Museum of Modern Art’s Red Studio:  redstudio.moma.org. Thanks to Tom and Claudia Trusty (www.trustyandcompany.com) for bringing this great site to our attention.
How does your business intend to capture its audience effectively? How do you structure the customer experience?
Practice an instrument with a real band, from your own home!
InTheChair.com is cutting-edge music education software that lets you practice by performing over the Internet with professional musicians, bands and renowned orchestras. See the video here, and wish you had this when YOU were in band!
What else could your business do from a distance that was previously thought to be impossible except in-person?
Web Business Tools Ready for Prime Time
Here’s a collection of tools we use to increase our business networks, business communication and business effectiveness. Sure, many web tools are overhyped, but we actually count upon these tools. Check them out, try them on, and let us know how they work for you.
LinkedIn.com is an online network of more than 8.5 million experienced professionals from around the world, representing 130 industries. (Think Myspace and Facebook for the Executive Business Crowd). Last month, my “network”, (described as direct contacts, friends of friends, and their friends, all whom I can contact directly) grew by almost 5,000 people. Ann and I are pleased to see that many of our most trusted clients and colleagues are already “LinkedIn”, and we invite you to join us!
CopyTalk.com was made for the busy exec who lives on a Mobile Phone or a BlackBerry. Their Mobile Scribe package (US$59.95/month) gives you unlimited 4-minute dictations. You can make these dictations using any phone and the transcriptions will be converted to text and delivered via email or secure site the same day! During our tryout, Ann and I dictated post-meeting notes, and found that in most cases, and despite using jargon, a remarkably accurate transcript would reach our inbox within 2 hours. While we don’t currently subscribe to this tool, if our volume of meetings and summaries goes up, we’ll be signing up quick!
Update: Our contact at CopyTalk, Chris Clayton, saw this posting and gave us a call. Chris was a great helping us out during our demo period, and will do likewise for our readers. Tell him you saw it at ralstonconsulting.com. Sign up and your second month will be free. Then, for each account you refer, he’ll give you a free month of service. (Ginsu knives not included…)
Skype.com, with over 100 million subscribers and free or cheap chat, voice or video calls to anyone on any phone in the world, may be the fastest-growing technology ever. What really told me Skype.com had become mainstream was when, in the same week, I Skyped with my 83-year-old mother, Ann video-Skyped with a client in Zurich, and my dear techno-challenged colleague Skyped to Africa. Skype is pricing their services to be incredibly disruptive to the usual players: $14.95 / YEAR for unlimited outbound calling to conventional telephones through the US and Canada.
Getting connected is everything: After working with Polycom videoconference products, as well as all the consumer-grade products, such as AOL Video for Instant Messenger, I can tell you that the first hurdle of voice and video calling everywhere is NOT sound or picture quality – it’s getting through all the firewalls to connect in the first place! Here, Skype shines, showing an uncanny ability to connect without complaint wherever I travel. Connection is not perfect, and sound quality ranges from crystal clear to that of a mobile phone, but it really works as a cheap or free conference system that is easy to use. Global travelers are increasingly relying on PDA’s with WIFI and Skype to stay connected reliably and affordably wherever they are.
Now here’s a tip for laptop users: since most laptops have built-in microphones, just use a pair of headphones or a Bluetooth headset to improve sound quality and eliminate echo. Have several users? Use a Skype for Business account to manage them more cost-effectively.
WebEx Weboffice.com is a moderately inexpensive, reasonably reliable cross-platform way to share your computer screen with one or more people, anywhere in the world. For $75 / month, we gain a single virtual conference room, with unlimited use (we pretty much ignore the rest of weboffice – too costly). In our collaboration testing this summer, Webex Weboffice narrowly beat out GotoMeeting.com ($39/month for single account, annual contract, and our recommendation for Windows-only businesses [see update, below!]), Adobe Acrobat Connect, IPXConnect.com, and our old favorite, Timbuktu from Netopia.com. While not necessarily the easiest to set up and manage, WebEx has a good network. The connections are fast, reliable, work on Mac and PC and can scale (if we pay for it) to thousands of participants. That said, seemingly EVERYTHING else about Webex is available cheaper and often better elsewhere. Watch out for their high e-mail, storage and teleconference rates – we use alternate services. Contact Steve Boss at Webex for more info.
UPDATE 2007-9-18: We are now using GatherPlace.net and it’s “premium” package with advanced teleconferencing features. For us, it is better and cheaper than WebEx. While it doesn’t have videoconferencing, as WebEx does, it is cross-platform, reasonably stable, nice and fast, offers remote support, requires no client software other than Java, and has flexible pricing starting at $29 / month, and scaling from 5 to 2,000 guests. I like the fact that I can create custom-named “rooms”. I create one for each client or project – a nice personal touch. We pay $43 per month, 1 concurrent session 5 guests, premium audio. We like it so well, we joined their affiliate program.
UPDATE 2008-5-9: The playing field has changed again. Recently, we have had enough problems with GatherPlace on the Mac that we have discontinued our account. In the meantime, WebEx for Mac has been upgraded, and now seems more stable. It includes point-to-point video for up to six locations, but we get best stability with the video off. In addition, network giant, Cisco, bought the company. We now have two accounts at WebEx. This pattern, of competitors pulling ahead in popularity and market share, only to fall and be lapped by another, is commonplace in the world of IT.
UPDATE 2008-7-23 AGAIN! Citrix GoToMeeting 4.0 now fully supports Mac computers as Hosts and Clients, and has VOIP built-in. The product was simply amazing on the PC for screen sharing when we tested it in 2007. The parent company, Citrix, are past masters at streaming PC screens at amazingly low bandwidth. While GoToMeeting doesn’t have single or multi-point video as WebEx does, GoToMeeting is a real contender at half the cost, with much faster first session setup and an easier-to-learn interface than WebEx. We’ll keep you posted
UPDATE 2009-8-24: We use Webex.com, having left WebOffice behind. STILL too costly on the phone side, but REALLY good Mac client, just updated last week.
So now you have it – tools you can really use to save time and money while accelerating business growth. If you have another good one you can count on, let us know!
Web 2.0: Strategies And Lessons For Business Leaders is a must-read for Accelerating Business Growth
When did I realize that Web 2.0 was a part of accelerating business growth? When it reached out and touched our own business last year…
Let me disclaim – while I am a contributor to this worthy executive summary, the credit truly belongs to my colleague and friend, our lead author, Troy Angrignon, for creating a timely, readable introduction for the rest of us. I recommend it to all boards and CEOs.
Web 2.0: Strategies and Lessons for Business Leaders begins this way:
As you read this, industries are being disrupted.
Yours May Be Next.
You need to understand what is happening so that you can lead your
organization successfully in these times of turbulence. The classified advertising industry is collapsing; the public relations industry is undergoing a radical make-over; the newspaper and media landscape is being turned upside down by the social media movement; the hundred year old telephone business is facing its largest threat ever…and losing; the global auctions industry has already been up-ended.This is Just For Starters.
The purpose of this manifesto is to introduce you to Web 2.0 principles and concepts so that you may help your organization formulate a Web 2.0 strategy to address this next “sea change”.“ We believe the first ten years of commercial Internet were a warm up act for what is about to happen.”
- Morgan Stanley/Mary Meeker October 2005“ …we must act quickly and decisively… The next sea change is upon us.”
- Bill Gates
Web 2.0, Strategies and Lessons is published at ChangeThis.com, a site born from an idea conceived by marketing guru, Seth Godin. ChangeThis.com, and our contribution to Troy’s briefing are themselves, expressions of Web 2.0. While discussing the difficulties and expense of conventional marketing with Troy, he asked us why, instead of laboriously building articles into our website and publishing e-zines, we didn’t blog, instead?
It has been through venturing into this emerging medium that we have created both a resource center and a relationship tool – a way for prospective clients who have heard of us from their colleagues and advisors to learn more – no pressure. I purposely call it a relationship tool, rather than a marketing tool, because prospective clients rarely find us through our web presence. Google “Business Strategy”, and you won’t find us in the first 20 pages, let alone lines, of the search results.
Now if you have heard of Ann and Gary Ralston, or Ralston Consulting Inc.,you will find us in the top few slots of page one, leading a surprising number of other consultants by the name of “Ralston”. (I wonder if there is a gene for consulting? And if there is, why hasn’t it died out???)
This high ranking is due directly to our activity over the past six months in the blogosphere – a cornerstone of the Web 2.0 phenomenon – and it costs us only our time to write and post, plus $5 per month. That is a heckuva marketing ROI!
Want to accelerate your business growth? Read Web 2.0: Strategies and Lessons for Business Leaders, then give us a call (614-761-1841) – we’ll discuss how Web 2.0 applies to your business strategy.
Surf’s up!
Update: 2006-9-25 – There has been good feedback regarding the publication, gathered here.

