A Valentine’s Day gift to the Entrepreneur in your life!
I love Valentines Day! I think it goes back to the little gifts my parents would have at our place at the breakfast table on Valentines morning. Just a little trinket – a charm, a toy… Always special! I’ve found just such a special little gift for you, our clients and colleagues. It’s The Little Red Book of Selling: 12.5 Principles of Sales Greatness, by Jeffrey Gitomer.
This is a sassy, savvy, practical and principle-driven book about sales and sales relationships. I think it is relevant to all who are in business. After all, what is business, but creating a relationship, then providing, a service to another? It’s a sales transaction, regardless if you are a consultant inside an organization, or a dentist, or an entrepreneur.
Who are the best sales people that you know? They are the ones who really hear what you need, and help you find a solution to your issues. More important, they are the ones whom you believe in, whom you trust, and who are passionate about the work they do. Gitomer has created this cheeky little book to help you think about yourself and others in a selling role. His “12.5 principles” address relevant issues for every businessperson.
Principles like:
“Prepare to Win, or Lose to Someone Who is”
“If you can’t get in front of the real decision maker, you suck!” (I told you it was cheeky!)
While this book is important to anyone in business, if you have a sales team, I think it’s a must-read!
What’s my key learning this morning? ATTITITUDE BABY!!! It’s all about attitude! It’s why I can sell non-profit causes til the cows come home, but haven’t had the confidence to sell us – I forgot to study the results we create for our clients.
Guess what? We do great stuff for our clients. We remind them of their dreams, and help them get there. And when they have lost their personal or business vision for a time, we hold the vision for them – their vision of the company, or life they want to create – until we can transfer it back to them, stronger and clearer than before. We help our clients accelerate business growth while keeping personal balance – and we are good at it!!!
Bottom line – get this for yourself, for Valentines Day.
Enjoy, and great success to you and your company!!!
Ann Ralston
